DECOART
Pink Email
"The Pink Palette" is an email campaign for DecoArt's e-commerce bundle by the same name. Drawing inspiration from trends and customer interests, the team crafted a captivating pink-themed design that not only showcased the product but also potential DIY projects. Distributed to DecoArt's 65,000 newsletter subscribers, the campaign achieved impressive metrics, boasting a 31% open rate and a 9% on-site click-through, surpassing the company's standard engagement rates.
DecoArt Essentials
Tasked with rebranding the previously named "Accessories" line, I took care to present DecoArt Essentials as a simple and intriguing piece. This was made guided by the brand's identity and colors in mind, using on-brand hues such as bright oranges.
Company Letterhead
Using Google Docs, I constructed a formal and structured template for brand letters. I showcase how even modest projects can make an impact on the overall coherence and impression of a brand's communication strategy.
Wallpapers
An ongoing project which lasted throughout my internship, DecoArt's wallpapers encompassed a selection of designs conceived by myself or by the design team. Each piece bears a distinct on-brand aesthetic, diverging from the default wallpapers of Mac computers.
DecoEarth
At the heart of my internship experience at DecoArt lies DecoEarth, an product line centered around repurposed and recycled craft paints. This set of projects became the cornerstone of my journey, demanding most of my time and creativity. The highlight of these projects being the design of a comprehensive color wheel that explained color mixing using DecoEarth's primary colors. Beyond that, I constructed informative pages that explain the paint to consumers.
Coupon
An impactful design in the smallest of projects. This coupon flyer was made during my internship for use at prestigious craft conventions like New England Traditions.
